On Cloud – revolutionary designed active shoes.

Since the introduction of the Swiss-made On running shoes to the South African market runners are in agreement that there is something different and special about the On-brand. Training and performance is influenced by the right shoes and therefore On has tasked themselves on providing the best running shoes by revolutionizing the sensation of running. The design of On shoes is focussed on soft landings followed by explosive take-offs which makes them perfect for daily wear, cross-training, workout classes and cycling. They come with On’s classic CloudTec sole that is super lightweight to assist with stability.  

The makers of On shoes pride themselves that their product is the world's lightest fully cushioned running shoe and also the most comfortable. The shoes were first manufactured in Zurich, Switzerland in 2010 and the On-makers wanted nothing less than to change the world of running shoes. Since then the shoes have been well received world-wide in over 50 countries. The On-shoe brand was developed by three-time world duathlon athlete, Olivier Bernhard and his friends David Allemann and Caspar Coppetti. 

The prototype won an ISPO BrandNew Award. Many design and performance awards have been won by On shoes since then. The brand everyday active people in mind. The shoe itself has a beautiful design that is typical of the Swiss designers. Add durability, versatility and practicality to the mix and it seems to be the perfect shoe.  

The outer mesh material is breathable, has a little bit of stretch and offers some protection with a plastic coated toe cap which stops all water splashes entering the shoe and prevents your toes from getting cold. There is also an inner sock in the On Cloud that attaches the tongue to the forefoot area. It keeps the tongue from slipping out of place whilst reducing the risk of chafing. Soft rubbery strips that run either side of the insole uniquely keeps your foot in place while running or cycling with your On shoes.   

On Cloud uses elastic laces which leads to easy slip-on or off. It is thus perfect for Ironman challenges. The outsole on the On Cloud is designed using CloudTec that helps you to run faster and is also angled to withstand any small stones or debris getting caught in the pods. Cloud pods is there to create a cushioned landing for your foot.  The On Cloud has a heel to toe drop of 6mm, great for all-day comfort.  

Fervent runners who have been using the same brands for years, have decided to change after wearing the On Cloud shoes only once. If you are serious about your posture and performance, On Cloud is an investment you will not regret.